International Hellenic University

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Wednesday, 06 March 2013

Τhe leading designer of Audi at the International Hellenic University

On Friday, 1 March 2013, students and members of the public had the opportunity to attend an interesting talk by the internationally acclaimed designer of AUDI, Gary Telaak.

The audience in the packed central auditorium of the International Hellenic University was welcomed by the Vice President of the International University of Greece, Professor N. Moussiopoulos, who stressed that the talk constituted part of the activities relating to the MSc in Strategic Product Design programme, whereby successful and renowned practitioners are invited to share their experiences and introduce the students to the latest innovations in the field of design.

In the first part of his presentation, Gary Telaak spoke about the shapes, patterns and forms that have influenced his work and the design team of Audi. He presented in detail the various phases of the car design process, i.e., interior and exterior design, life-size modelling, three-dimensional imaging, etc., until it reaches the production line and ultimately the consumer.

Mr Telaak’s talk also covered product design in general as he presented examples drawn from products that we use in our daily lives, new companies and designers that base their progress on innovation. He encouraged the students in the audience to dare, in both design and implementation.

In the second part of the event, members of the audience raised many interesting questions about the design of products.



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International Hellenic University, 14th km Thessaloniki-N. Moudania, 57001 Thermi, Greece

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