The President of the International Hellenic University, Prof. Costas Th. Grammenos CBE, DSc, and the Scientific Director of the “LLM in Transnational and European Commercial Law & Alternative Dispute Resolution” programme, Prof. Dr. Athanassios G. Kaissis, are delighted to invite you to the following conference, which will take place on 10 & 11 January 2014 at the Piraeus Bank Conference Centre (12-14 Katouni St, Thessaloniki). The working language of the conference will be Greek.
 
Please find below the programme in Greek:

Διημερίδα με θέμα
«H προστασία από τις τραπεζικές συμβάσεις»
10 & 11 Ιανουαρίου 2014
Συνεδριακό Κέντρο Τράπεζας Πειραιώς (Κατούνη 12-14)
 
Πρόγραμμα
Παρασκευή 10 Ιανουαρίου 2014

Σάββατο 11 Ιανουαρίου 2014

 Research Seminar Series

“From demand elasticity to market plasticity: a service-dominant logic for investigating e-business model development in tourism”

Dr. Marianna Sigala, Associate Professor of Service Management in Tourism, at the Department of Business Administration, University of the Aegean, Greece.

Friday, January 10, 2014,

Time: 16:00-17:00

International Hellenic University, Lecture Room B1

The School of Economics, Business Administration and Legal Studies of the International Hellenic University (IHU) would like to invite you to the next presentation in the Research Seminar Series. Dr. Marianna Sigala, Associate Professor of Service Management in Tourism, at the Department of Business Administration, University of the Aegean, Greece will present the topic of "From demand elasticity to market plasticity: a service-dominant logic for investigating e-business development in tourism".

The purpose of the Research Seminar Series is to bring together the academic and business community by presenting contemporary research topics in Finance, Business, Marketing, Accounting and Economics, among others. Through these seminars, as an international centre of knowledge, innovation and research, at the crossroads of Southern Europe, the IHU attempts to further strengthen its strategic role in academic excellence. Drawing on the experience of outstanding Greek and international academics, working papers are presented on a regular basis, with the aim of establishing a meeting point for active researchers.

Speaker information:

Dr. Marianna Sigala is Associate Professor of Service Management in Tourism, at the Department of Business Administration, University of the Aegean, Greece, where she lectures courses on Service Operations and Information and Communication Technologies (ICT) management. Before joining the University of the Aegean, she had been lecturing at the Universities of Strathclyde, Westminster and Surrey in the UK. She has professional experience from the hospitality industry in Greece, while she has also contributed to several international research and consultancy projects in hospitality and tourism as well as in socio-economic development, e.g. Tempus-Phare, EAR-European Commission funded projects.

Her major research interests and publications are in service operations management and ICT applications management in tourism and hospitality. She also has an interest in e-learning models and pedagogies and she has published several research studies on these fields. Her work has been published in several international journals and conferences, and she has also published fours books on ICT applications and management in tourism and hospitality: 1) Information and Communication Technologies in Tourism and Hospitality: applications and management; 2) Global Cultural Tourism: management, implications and cases; 3) Information and Communication Technologies in Tourism; and 4) Social media in Travel, Tourism and Hospitality: Theory, practice and cases. She currently serves on the editorial board of eighteen international journals. Marianna Sigala is currently the co-editor of the international journal "Managing Service Quality" and the editor of the International Journal of Hospitality and Tourism Cases.

Dr Sigala has also served on the Board of Directors of: the International Federation of Information Technology, Tourism and Travel (IFITT) (as Membership Director); the International Council on Hospitality, Restaurant and Institutional Education (I-CHRIE) (as Research Director, 2008 - 2010); the Hellenic Association of Information Systems (HeAIS) (as Publicity Director); and the Executive Board of the European Council on Hospitality, Restaurant and Institutional Education (EuroCHRIE) (as President, 2004 - 2005).

Presentation at a glance:

Markets do not simply exist, but they become, as a result of many dynamic human efforts. The purpose of this presentation is to critically review and synthesise market theories defining markets and their evolution in order to investigate the transformation and evolution of the tourism markets and tourism distribution chain. The presentation thoroughly reviews and demonstrates the usefulness of the concepts of market plasticity, market performativity, learning "with the market" and service-dominant-logic for identifying and further investigating the market-driving strategies of tourism intermediaries. The validity and the practical implications of this analysis are shown by analysing the e-business models of several tourism intermediaries. The presentation concludes by discussing the implications of market plasticity on the development of competitive strategies and e-business models.

Information:
Dr Vassiliki Grougiou
Tel.: +30 2310 807540
Fax:  +30 2310 474520
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
This email address is being protected from spambots. You need JavaScript enabled to view it.

Address:
14th Thessaloniki-N.Moudania Road, Thermi junction, Thessaloniki

On campus information session
Take the first step towards your postgraduate studies!

Join us for an information session on
Thursday 16 January 2014 at 17:00

The International Hellenic University organises regular information sessions on the university campus. Register online here or by telephone or via email to This email address is being protected from spambots. You need JavaScript enabled to view it.

Learn at first-hand about our academic programmes, campus life, admissions requirements and financial aid procedures and also meet with students, academic faculty and staff and have all your questions answered.

This is also a great opportunity for those interested in the Executive MBA programme to talk directly to the academic associates and the administrative staff. The next Executive MBA cycle starts on 31st January 2014. Applications can be submitted for consideration while places are still available.

Continue your studies at a postgraduate level in the next academic year (October 2014) at the International University:

• Executive MBA (starts January 2014)
• MSc in Banking and Finance
• MSc in Management
• MSc in Sustainable Development
• MSc in Strategic Product Design
• LLM in Transnational and European Commercial Law and Alternative Dispute Resolution

• MSc in Energy Systems
• MSc in Information and Communication Technology

• MA in Black Sea Cultural Studies
• MA in Art, Law and Economy

Contact details:
Marketing Department
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: +30 2310 807 502, -520, -528
14th km Thessaloniki-Moudania, Thermi Junction.
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Online registration