International Hellenic University

 Stay up to date with IHU News!


Formulating a Digital Performance Marketing Strategy
(Hands-on workshop)

Wednesday, October 5, 2016, 17:00-21:00

International Hellenic University, Lecture Room B1


Scope: Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click1
It refers to a combination of marketing and innovation that can be applied across different channels and can be tractable and measurable down to the click.

The School of Science and Technology of the International Hellenic University organises a 4-hour long seminar on (digital) Performance Marketing. Attendees will have the opportunity to participate in an interactive, hands-on workshop, on real-life cases in order to design a complete strategy, covering multiple aspects of the problem.


The seminar will be given by experienced experts from iTrust, a dynamic Thessaloniki-based digital marketing company with international reach. The instructors, Mr Andreas Spyridis(Managing Director) and Mr George Kartaltzis  (Head of Digital) have a long experience, leading successful national and international projects.

1Definition by the Performance Marketing Association,


formulating a digital performance marketing strategy16928a


Attendance is free to students, young Marketing and ICT professionals, the general public and all those who wish to become familiar with this exciting field. 


Places are limited, therefore prior (free) registration is required.


The working language of the event is Greek.

Scientific Coordinatior: Prof. G. Evangelidis, Dean of the School of Science and Technology


Registration: To register, please click here


For IHU location directions, please click here


Workshop Program
17.00-17.15 Christos Tjortjis
Assistant Professor, School of Science and Technology
Welcome, Presentation of “MSc in  e-Business & Digital Marketing”
17.15-19.00 Andreas Spyridis, Managing Director, iTrust "Formulating a Digital Strategy"
George Kartaltzis, Head of Digital, iTrust “Understanding digital micro-moments – Achieving performance"
19.00-19.15 Coffee Break
19.15-21.00 Andreas Spyridis 
Managing Director, iTrust
George Kartaltzis
Head of Digital, iTrust
“Hands-on: Digital & Social Media Marketing”

Last call for our Master’s Programmes beginning October 21, 2016:

We accept applications for the following Master Programmes:

§  MSc in e-Business and Digital Marketing
§  MSc in ICT Systems
§  MSc in Communications and Cybersecurity
§  MSc in Mobile and Web Computing


Follow us on: Twitter: @IHU_SciTech | Facebook: IHU School of Science & Technology | LinkedIn: International Hellenic University | Instagram: IHU_SciTech


Christos Tjortjis| Assistant Professor
School of Science and Technology
Wednesday, 28 September 2016 17:01

Last on campus information session

Take the first step towards your postgraduate studies!

Join us for an info - session and learn about our master’s programmes in person!

Thursday 6 October 2016

Starting time: 18.00


The International Hellenic University organises regular info - sessions on the university campus.

Register online here or by telephone or via email to This email address is being protected from spambots. You need JavaScript enabled to view it.

Learn about our master’s programmes, campus life, admissions requirements and scholarships procedures and also meet with students, academic faculty and staff and have all your questions answered.

Continue your studies at a postgraduate level in the next academic year at the International Hellenic University.

School of Economics, Business Administration & Legal Studies

  • Executive MBA (starts January 2017)
  • MSc in Management
  • MSc in Banking & Finance
  • MSc in International Accounting, Auditing, and Financial Management
  • MSc in Environmental Management and Sustainability
    Specialisation Streams:
    • Environmental Management
    • Sustainable Tourism Management
  • MSc in Strategic Product Design
    Specialisation Streams:
    • Product Management
    • Product Creativity & Design
    • Industrial Design & Innovation
  • MSc in Hospitality and Tourism Management
  • LLM in Transnational and European Commercial Law & Alternative Dispute Resolution
  • MA in Art, Law and Economy
  • MSc in Energy Law, Business, Regulation and Policy

School of Humanities

  • MA in Black Sea & Eastern Mediterranean Studies
  • MA in the Classical Archaeology and the Ancient History of Macedonia

School of Science and Technology

  • MSc in Information & Communication Technology Systems
  • MSc in e-Business and Digital Marketing
  • MSc in Communications and Cyber Security
  • MSc in Mobile and Web Computing
  • MSc in Energy Systems
  • MSc in Energy Management
  • MSc in Energy Design of Buildings


infosession 2016


How to reach the IHU

For directions on reaching the IHU by car and a map of the region, please click on the link:


Contact details:

Public Relations and Communication Office
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: +30 2310 807 502, -520, -528

14th km Thessaloniki-Moudania, Thermi Junction.


Click here to register for the info session


Environmental Management 
Page 9 of 25
International Hellenic University © Copyright 2016 | Contact the webmaster of this site at This email address is being protected from spambots. You need JavaScript enabled to view it.

| Open Access Policy | Disclaimer | Contact the IHU | Sitemap | International Hellenic University, 14th km Thessaloniki-N. Moudania, 57001 Thermi, Greece |