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Wednesday, 28 September 2016

Formulating a Digital Performance Marketing Strategy

Formulating a Digital Performance Marketing Strategy
(Hands-on workshop)

Wednesday, October 5, 2016, 17:00-21:00

International Hellenic University, Lecture Room B1


Scope: Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click1
It refers to a combination of marketing and innovation that can be applied across different channels and can be tractable and measurable down to the click.

The School of Science and Technology of the International Hellenic University organises a 4-hour long seminar on (digital) Performance Marketing. Attendees will have the opportunity to participate in an interactive, hands-on workshop, on real-life cases in order to design a complete strategy, covering multiple aspects of the problem.


The seminar will be given by experienced experts from iTrust, a dynamic Thessaloniki-based digital marketing company with international reach. The instructors, Mr Andreas Spyridis(Managing Director) and Mr George Kartaltzis  (Head of Digital) have a long experience, leading successful national and international projects.

1Definition by the Performance Marketing Association,


formulating a digital performance marketing strategy16928a


Attendance is free to students, young Marketing and ICT professionals, the general public and all those who wish to become familiar with this exciting field. 


Places are limited, therefore prior (free) registration is required.


The working language of the event is Greek.

Scientific Coordinatior: Prof. G. Evangelidis, Dean of the School of Science and Technology


Registration: To register, please click here


For IHU location directions, please click here


Workshop Program
17.00-17.15 Christos Tjortjis
Assistant Professor, School of Science and Technology
Welcome, Presentation of “MSc in  e-Business & Digital Marketing”
17.15-19.00 Andreas Spyridis, Managing Director, iTrust "Formulating a Digital Strategy"
George Kartaltzis, Head of Digital, iTrust “Understanding digital micro-moments – Achieving performance"
19.00-19.15 Coffee Break
19.15-21.00 Andreas Spyridis 
Managing Director, iTrust
George Kartaltzis
Head of Digital, iTrust
“Hands-on: Digital & Social Media Marketing”

Last call for our Master’s Programmes beginning October 21, 2016:

We accept applications for the following Master Programmes:

§  MSc in e-Business and Digital Marketing
§  MSc in ICT Systems
§  MSc in Communications and Cybersecurity
§  MSc in Mobile and Web Computing


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Christos Tjortjis| Assistant Professor
School of Science and Technology

Additional Info

  • Event date: Wednesday, 05 October 2016
  • Event time: 17:00
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International Hellenic University, 14th km Thessaloniki-N. Moudania, 57001 Thermi, Greece

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