Academic Associate, School of Science and Technology
Tel: +30 2310 807534
Market Basket Analysis is a data mining paradigm that involves searching and analyzing items that are frequently bought together or events that co-occur. The most popular technique is the Mining of Association Rules in a transaction database. Mining for mutually exclusive items is a subfield of association rules that involves searching for items that generally don’t appear together within a given context (e.g. similar but different types of coffee in the same basket). Such information can be used in order to extract stronger, more general rules.
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